I've heard this a lot lately: Content is now king. My question: was there ever any question?
A recent blog piqued this idea in my mind - content marketing may have briefly fallen out of favor for things like search and social marketing, but in reality it is and always has been the best way to build SEO success.
Content Marketing for Search
Search marketing truly is content marketing, just with a very singular focus. When developing your strategy for backlink curation, or keyword optimization - it comes back to content. Without content, who will link to you? Without the content to surround your keywords, you will eventually fall from the ranks, even if you experience initial success.
Content strategy requires that you spend time planning to curate valuable content - according to your industry - that will add to the body of knowledge. Content strategy focuses on value and relevancy. The more valuable your content, the more links you'll receive and the more relevant your content, the more you will benefit from slightly different search terms.
Content Marketing for Social
Similary, writing valuable, relevant content is something that readers will be proud to share. With social sharing driving huge amounts of web traffic today, users are more likely to respond not to mass exposure, but to trust. Consumers trust their friends, and the social marketing model relies on trustworthy references to convert those consumers.
Thus, compelling, relevant, and reliable content provides the framework for a successful social marketing endeavor. Write content that people trust, and they will pass it on to others that - get this - are interested in the same subject, whether you work in a B2B or B2C industry. Pre-qualification at its finest!
Invest Where it Counts
Content is king, and will continue to be king. Create value, relevancy, and reliability, and not only will you see results in your marketing, but you'll see results in your morale, too.