I am being cyberstalked.
Not really by a person per se, but part of a person - it's awful. Every time I log on to Facebook, there she is! Taunting me, ridiculing me. Looking at me. Well, not really. She really can't look at me because I am not sure that she has eyes. You see, I'm being stalked by a stomach.
Sure, the shoes at iLike and the FreeCreditReport.com guy are also lurking there in the shadows, but they are not NEARLY as agressive as this stomach - well, THESE stomachs, because I think there is more than one.
The good, the bad, and the ugly about technology comes down to targeted marketing. Companies can
put the right information in front of the consumer, based on their true interests, on perceived interests (passive, based on behavior the user exhibits), and even based on expected interests (those that you should have, based on details about you). This last bit is why I think I'm being haunted.
I am female, and twenty-something. CLEARLY I could stand to lose a few pounds. Or...at least I should think I could. As much as I want to look that stomach in the eye (*ahem* navel??) and tell it that my stomach is flat enough, thank you...I am starting to believe the stomach.
The hardest thing about traveling is keeping in shape. Gyms are often sub-par, it is nearly impossible to eat healthfully, and booze is everywhere. Then, this darn stomach, appears, taunting me, telling me to forego that cheeseburger. Curses!!
However, the point is that this targeted marketing is working - even on someone who should know better (since I peddle this stuff, natch). But the strategy isn't perfect. You see, I may be the target demographic for self-loathing and feelings of physical inferiority, but one glance at my group membership will tell you that I'm an active athlete. So, although that stomach haunts me, I'm still not going to buy what it's selling! It makes me feel a little more inadequate, but I'm the girl who will push herself harder in the gym (since I'll be there in the morning anyway).
Bottom line: I hope they don't pay by the view, because the advertiser didn't filter the results carefully enough. I am going to continue to defy that stomach (but not until after my workout).